Knowledge session Smart data, smarter cycling

For policymakers: Discover the power of cycling data for cycling policy and cycling promotion

How do we get more people cycling in the Brainport region? Data helps us implement the right actions at the right time, in a coherent manner. During this interactive morning session, we'll bring together policy, implementation, and smart insights. Register now! here Come on, you are very welcome!

📅 When: Friday, September 19th
🕘 Time: 9:15 am doors open, 9:30 am program, followed by lunch at 12:00 pm.
📍 Location: Corona Hall, Luna Building, TU/e, De Lampendriessen 31, Eindhoven.
✉️ To register: click here to reserve your spot.
🚗 Accessibility: Parking is limited. The Luna building is within walking distance of Eindhoven Central Station.

What can you expect?
Inspirational speakers, including:

• Paul van de Coevering (Breda University of Applied Sciences)

• Maarten Kroesen (TU Delft – behavioral change)

• Dena Kasraian (TU/e – Urbanism & Architecture)

• Joost de Kruijf (SmartwayZ.nl – mobility data and behavior)

A fresh look at bicycle mobility data, featuring:

• Concrete action perspective for policy and implementation.

• Insight into how data and policy reinforce each other.

• Practical examples: how do you use data intelligently for better cycling policy?

• The 'That's How Cycling Works' app as a new tool for behaviour change.

Why this session?
Cycling accessibility contributes to health, the economy, the living environment, and social cohesion. In our region, we invest in infrastructure and behavioral change. Yet, cohesion is sometimes lacking. Data plays a crucial role in this, but is often underutilized. In this session, we'll share new insights from the region – and together we'll continue to develop policies that truly work.

🎉 Kick-off of the 'That's how cycling' app
During the session, get acquainted with the successor to the Sjees app: a freshly designed national app packed with new features. What can you do with it as a municipality or organization? And what insights will it provide? Brainport Bereikbaar and SmartwayZ.nl will show you.