Webinar: How do I get started with promoting cycling?

Many employers want to encourage their employees to cycle more often, but often do not know where to start or how to generate enthusiasm. On April 16 from 10:00 to 11:00, in this webinar, we will show how employers can utilize existing campaigns and initiatives to positively influence employees' cycling behavior.

What can you expect?

• We start with an overview of relevant campaigns and initiatives. You will discover the benefits that promoting cycling offers for both employers and employees, and how these campaigns can contribute to structurally different travel behavior.
• An employer shares his or her experience with setting up a cycling incentive program within the organization. Discover what motivates them, which choices were important, and what lessons they have learned.
• Finally, we show you how you can get started immediately with the available tools and materials. We explain which communication tools and activations are available and how you can easily deploy them within your own organization. After the webinar, participants will immediately receive a toolkit or a link to the campaign website, so you can get started right away in an accessible way.