Join and help shape the future

Inspired by the successful regional Triple Helix collaboration between government, business, and knowledge institutions, administrators are taking the next step in regional cooperation during this meeting. The goal is structurally improved accessibility and sustainable growth in the Brainport region. The bicycle is central to this as a necessary solution to address shared mobility challenges. Employer ambitions are directly linked to regional objectives and scheduled projects, aiming for a feasible action plan for 2027 and beyond. 

How do you make cycling the obvious choice? The Municipality of Bergeijk shows how this can be done with Bergeijk Fietst. This program goes beyond infrastructure alone and focuses on a sustainable cycling culture, where education, encouragement, policy, and behavioral change come together. Discover how an integrated long-term approach contributes to accessibility, health, livability, and sustainability, where the bicycle is seen as the norm for short and medium distances, and be inspired by the lessons learned from Bergeijk.

Want more employees cycling? Then it often starts surprisingly simply: with a good bicycle parking facility. A safe, comfortable, and easily accessible facility is one of the most important prerequisites for making cycling attractive. Yet, this is still lacking at many locations. In this session, the Fietsersbond shows what a good bicycle parking facility must meet, which choices really make a difference, and why it doesn't have to be expensive at all.

Everyone knows that cycling is healthy, cheap, and often even faster. Yet, many people still frequently choose the car. After all, changing behavior is difficult. How do you actually get people to do it? In this interactive session, we will open the toolbox of behavioral change using successful Brainport examples. Which campaigns, activations, and communication tools are already available? And how do they help residents, employees, and students actually make different mobility choices? You will go home with inspiration, effective solutions, and a first step that you can take tomorrow.

More colleagues cycling to work demonstrably impacts your organization: reduced absenteeism, higher productivity, and better mental health. In this session, you will see how, as an employer, you can link vitality and cycling in your HR policy. Researchers will present the figures. Afterwards, you will get to work yourself: what concrete step will you take in the coming year?

Cycling seems like a matter of course, but it isn't for everyone. Discover how Eindhoven lowers thresholds and breaks down barriers to make cycling accessible to all residents and strives for inclusive mobility!

Data, data, data. We can hardly talk about anything else these days. Almost no one doubts that it is valuable anymore. But what can you actually do with it concretely? For example, for developing cycling policy or improving infrastructure? In an inspiring session full of concrete examples, Joost de Kruijf from the Province of North Brabant takes you into the world of cycling data.

Collaboration between education, employers, and municipalities is the strength of this region. How can we collaborate on cycling? Are there questions from employers or municipalities that students can research? Or are there other topics on which we can collaborate? How do we give substance to the triple helix regarding cycling?

Handige elektrische deelfietsen komen overal beschikbaar. Uniek: ze zijn nu betaalbaar en vormen een prima aanvulling op het ov of als autovervanging. Milieuvriendelijk kort zakelijk verkeer en een betere dagelijkse bereikbaarheid van de werkplek liggen ineens binnen handbereik. Wil jij als werkgever meer weten hoe dit werkt en hoe je dit aan je personeel aan kunt bieden? Leer hoe je dit doet, wat de andere voordelen zijn en hoe UMOB je hierbij kan helpen.

About the chip bag, the banana, detection, and innovative solutions for bicycles. How do you give more space to bicycles at intersections? Small adjustments to the design of the intersection or the traffic light timing make a big difference for the cyclist. This immediately makes cycling attractive – without many disadvantages for the car. Using concrete practical examples, Marcel Willekens from DTV shows in this masterclass how we can literally give more space to bicycles in Brabant! In addition, there will be time for discussion, and we challenge you to get to work on one or more cycling bottlenecks in the coming year.

To make cycling even more attractive, the Municipality of Eindhoven set concrete requirements for cycling facilities in construction projects. In this session, you will hear where these standards help, but also where they fall short. Martijn Knapp (BPD) discusses this with Bas Braakman (Municipality of Eindhoven). How do you guarantee the necessary quality?

Cycling is healthy! And municipalities with an active cycling policy are noticing this. Healthier residents lead to less pressure on the social domain. But how do you, as a municipality, implement an active cycling policy and ensure a connection with your residents? Learn from a municipality that led the way and see how to utilize the 'Bike to Work Day' and the 'That's Just Like That' app.

How do you implement an employee benefit program as an employer, and what do you get out of it? One of our brokers will take you into the world of employee benefits, explain how this aligns with Brainport Bereikbaar's products and services, and let you learn from employers who are already working with them.

As an employer, do you want to offer bicycle leasing or a bike plan to your employees, but don't know where to start? What exactly does bicycle leasing entail, what benefits does it offer, and what do you need to arrange? Learn from Gijs Spil of Hellorider how easy it is to offer bicycle leasing and what it brings you.

How do you ensure that a football stadium in the middle of the city remains accessible and can grow, without the city grinding to a halt? And what role does the bicycle play in this? Join the discussion on the plans of PSV and the Municipality of Eindhoven regarding the expansion of the stadium.