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Printing toolkits
Get the most out of your toolkit:
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Ensure that the message “It’s a breeze!” recurs at multiple points in your communication. Repetition is important to make cycling more natural.
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Use the campaign as a starting point in conversations and internal communication to open up discussion about short bike rides.
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Share the campaign via internal channels such as the intranet, newsletter, or team meetings, so that employees are regularly reminded of choosing the bike.
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Link the campaign to existing mobility or vitality goals within the organization to amplify the effect.
To ask?
Jacqueline Klaassen helps you on your way. Feel free to get in touch!
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Jacqueline Klaassen
Senior Communications Advisor
Email: jacqueline.klaassen @brainportbereikbaar.nl
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