Fresh in your head, also effective in municipalities

Fresh in your head also works in municipalities! With this behavioral intervention, Brainport Bereikbaar encourages people to cycle more. We have previously used this intervention with employers. There it resulted in almost 7% more cyclists. We have now adapted the intervention and rolled it out on a large scale in the municipalities of Asten, Deurne, Gemert-Bakel, Laarbeek and Someren. There too, Team Fris seems to be an effective way to get and keep people on their bikes!

Cycling has positive effects on your mental health. It helps to reduce stress, gives you a fresh feeling and provides relaxation. Many people recognize these benefits because everyone cycles sometimes. That is why we use Fris in je hoofd: a behavioral intervention that emphasizes the positive effects of cycling.

Measurements and results

We don't just use such a behavioural intervention: we always want to know what the effects are. That's why we measure the number of cars using license plate cameras for the use of Fris in je hoofd. In this way, we counted the number of cars on the road, both at locations where the intervention was implemented and at other locations. At both locations, car traffic had increased. It seems that the bad weather played a role in this. The good news: at the locations where Fris in je hoofd was rolled out, car traffic increased significantly less. That's why we expect that the intervention has made a positive contribution to this!

Do you want to know what the exact results were? Curious whether Fris in je hoofd is also an effective campaign for your municipality? We are happy to tell you more and arrange the campaign from A to Z. Contact our behavioral expert Rick Baggermans.